Pay-per-click campaigns can be implemented across different channels. These include PPC search engine ads (SEM advertising ), social media pay-per-click ads, and PPC Advertising offered by marketplaces like Amazon.
These are just a few examples, but the most interesting aspect of this whole topic is that Artificial Intelligence has also spread throughout the world of pay-per-click advertising, and many tools that offer this type of advertising have included it among their features.
Want to know which ones and how you can use them? In this article, we’ll tell you about the 8 platforms that allow you to use AI to optimize your pay-per-click campaigns.
The 8 PPC OR SEM Advertising Platforms that Use AI
1. Google Ads
Google Ads is Google’s advertising platform for PPC campaigns. Through it, you can bid on keywords to have your ads appear in Google search results. The AI built into Google Ads that can help you optimize your PPC or pay-per-click campaigns is called Smart Bidding. It automatically sets bids so you can better achieve your performance goals, save time, and maximize your ROI.
2. Microsoft Advertising
The Microsoft advertising platform is where you can develop your PPC campaigns to appear on Bing, DuckDuckGo, Yahoo, and other search engines in the Microsoft network.
Microsoft Advertising makes its Copilot Artificial Intelligence available to advertisers for various purposes. It can generate creatives (both text and images) for your campaigns, streamlining the entire content production process.
Copilot is also capable of performing account and campaign status diagnostics so advertisers can more quickly understand how their ads are performing without having to spend hours searching for information in reports.
3. Adzooma
Adzooma is a platform that allows you to improve the efficiency and performance of your PPC campaigns on Google, Microsoft, and Facebook by offering easy-to-implement performance reports and recommendations. In other words, Adzooma is the virtual PPC advertising assistant that helps you free up time to improve strategies and optimize tasks. And it does all this thanks to its AI-powered nature.
With Adzooma, the time you spend auditing your accounts on these three platforms is significantly reduced because you can delegate this task. And your understanding of the status of your PPC campaigns is even increased because it directly indicates the areas that need improvement.
It’s a very interesting tool for companies that develop PPC campaigns on Google, Microsoft, or Facebook but lack the knowledge to optimize them to the fullest.
4. Acquisition
With Acquisio, you can launch, manage, optimize, and receive reports on SEM campaigns on Google and Microsoft from a single location. This option makes creating these types of campaigns on both channels much easier and helps you save many hours in the process.
In this case, the tool’s Artificial Intelligence, known as Acquisio Tauring, helps you improve your PPC or SEM strategies so they remain optimized and you achieve better results. Its job is to constantly search (24/7) for new ways to achieve better results. For example, one of its features is budget allocation to maximize the impact of each investment.
5. WordStream
WordStream is a platform that helps you improve your PPC strategies on Google and Facebook by performing instant audits of your accounts so you know how your campaigns are performing.
This AI-powered audit tells you things like wasted spending, click-through rates, and the quality of your ads, among other things, and also provides recommendations. It also offers a completely free keyword research tool.
The goal of this platform, designed specifically for small businesses, according to their website, is to help you avoid wasting more money on your Google and Facebook ads.
6. Marin Software
Marin Software is a platform that allows you to optimize your PPC campaigns across all platforms. It offers insights into your ad performance and the ability to allocate budgets using AI. Google, LinkedIn, Facebook, TikTok, Instagram, Yahoo, Microsoft. There are many platforms you can monitor with this tool. Plus, with its built-in AI technology, you can also see your ad performance forecasts.
But, without a doubt, one of Marin Software’s most interesting features is its AI chat, which allows you to discuss the results of your campaigns to understand their causes and consequences.
7. Kenshoo
Kenshoo is a platform very similar to Marin Software, from which you can manage your PPC or SEM campaigns across different channels. In this case, AI is integrated to help you more optimally allocate your budget and thus identify investment opportunities that allow you to achieve greater impact. Specifically, these are some of the AI-powered features the tool offers:
- Discover which keywords are causing you to lose money due to poor performance.
- Implement automatic alerts that notify you when products in your catalog are added or deprecated.
- Running ads during peak hours to increase conversions and maximize your budget.
8. Optmyzr
This is a tool very similar to the previous ones, allowing you to manage your PPC campaigns across different channels from a single location. Its goal is to simplify the entire management of this type of campaign, which can become very complex when implemented multi-channel.
Specifically, their website states that teams already using it have managed to reduce the time they spend managing these types of campaigns by 56%, allowing them to devote more time to the strategic and creative side.
In this case, the AI built into the tool is designed to generate clear and simple reports that show ad performance using only the most valuable data, as well as to generate powerful ad copy.
