Keywords are one of the important factor in SEO to rank website content on top of search engines. In simple language keywords are nothing but a keyphrases or words which is used in SEO, for example “college bags”, “eye lens”, “What is a binge watch”, these all are the examples of keywords. Keyword research is one of the part of analysing keywords.
Keyword research process is important to create effective strategies that improve the rankings of your website and attract quality traffic. A step-by-step, using practical examples and mentioning useful tools that will make your work easier.
Why is Keyword Research Important?
A good keyword research helps you identify the terms that your target audience uses to search for products, services or information. This knowledge not only improves the visibility of your website, but also ensures that the visits you receive are from users who are really interested in what you offer.
For example, if you own a mobile back covers store and you optimize your content for “buy mobile back covers,” you might attract customers looking for low prices. But if your offering is exclusive designed back covers, you might lose qualified traffic.
Know your Audience (Users)
The first step is to know who you want to reach, who is your customer or targeted client:
Just read this example to know more about keywords and audience: (If your business offers digital marketing course, consider terms like “digital marketing course for beginners” or “online marketing classes.”)
Use Keyword Research Tools for Keyword Ideas
SEO Tools are very important for performing, analysing the best keywords for business. Among the most important is SEMrush , a market-leading SEO tool that allows you to find keywords, analyze the competition, and study the performance of your website.
Other useful tools include:
- Google Keyword Planner: Ideal for knowing the search volume and competition of the terms.
- Ahrefs: Perfect for analyzing your competitors’ keywords.
- Answer the Public: Displays questions and searches related to a multiple topics.
For example, when searching for “mens joggers” in SEMrush, you might find related ideas like “black mens joggers” or “cheap joggers buy,” along with metrics about their relevance.
Analyze the User Search Intent
Not all keywords are equally useful for a user. Search intent determines whether the user wants to learn more, purchase, or find a solution. There are 3 main types of intent of keywords, you can find that on SemRush tool:
- Informational: The user is looking to learn something like “what is a backup”.
- Navigational: The user wants to find a specific brand (e.g., “Puma Track Pants”).
- Transactional: The user is ready to purchase (e.g., “buy mobile back covers”).
Make sure to pick keywords that match the purpose of your content and the requirements of the user.
Rank and Prioritize Your Main Keywords
Once you have a list of your keywords, categorize them by:
- Search volume: How many people search for keywords monthly?
- Competition: How much does it cost to rank for those keywords, it’s difficulty?
- Relevance: How keywords related are they with your business?
Create Content based on your Keywords
Use your chosen keywords to create content that answers specific questions and solves problems. A blog, video, or step-by-step guide are all ideal formats. For example, if you choose “best mens joggers,” you can write an article with recommendations.
Practical example
Let’s say you own a healthy diet store. By following these steps, you identify keywords like:
- Natural food
- Best protien food
- Foods with fibre
Use these words in your product categories, create blogs that explain their benefits, and build trust with your customers by addressing topics that interest them.
Additional tools for success
Here are some other tools that can enhance your analysis:
- Google Trends: To know seasonal trends.
- Moz Keyword Explorer: Provides useful metrics and unique suggestions.
- Ubersuggest: Great for getting quick suggestions based on initial terms.
Conducting a good keyword research is not complicated if you follow the right steps and use the right keyword research tools. Knowing your audience, analyzing search intentions and prioritizing relevant terms will allow you to optimize your content and improve your website rankings.
