Top 10 Free Keyword Research Tools?

You don’t always need to purchase SEO tools to find keywords for your website. Keywords can also be found with free keyword research tools, which are available online. Keyword research is a process in which we find the keywords using keyword research tools for our business websites to rank on the Google Search engine. As we know, keywords are the foundation of SEO( Search Engine Optimization). Without keywords, you can’t even start SEO.

Keyword research is similar to mining gold from gold mines; in keyword research, we find the best keywords for our businesses and blogs using keyword research tools. We will create the best copy and blogs for our websites by using these keywords, and by doing this, we can rank our website on the Google Search engine. 

To choose the best and highest search volume keywords for our blog or business content, we need to know the types of keywords. So there are mainly three types of keywords they are:

Short Tail Keywords:

These keywords are general phrases that usually consist of one or two words, such as ” SEO” and “black shoes”. Short-tail keywords have a high search volume compared to all other keyword types, but these short-tail keywords have high-ranking competition and lower conversation rates. The keyword difficulty for such types of keywords is greater, so to rank on such keywords, you need to write the best and most Google-friendly blog or copy for your business.

Long Tail Keywords:

The long tail keywords contain three or more words and have more specific phrases. Example: “best Python Training Institute”, “top SEO strategies”. Such keywords have low competition and less keyword difficulty, and the conversion rate for these keywords is high as they are more target-specific. The only con of longtail keywords is that they have low search volume, meaning the search volume for such keywords is lower.

Branded Keywords:

The keywords that include specific brand names let it be any brand name such as “Apple iPhone” or “Nike Shoes”, such types of keywords are called Branded Keywords. These keywords are only used to target users who specifically search for brands. The only use of such keywords is to spread brand awareness among the other brands.

Why is Keyword research important in SEO?

The main use of keyword research in SEO is to understand the search behaviour of our target audience. By knowing such things about the customers we can easily target our customers and spread the business over the web. By keyword research, we can understand what our target audience is searching for and why they are searching. By getting this information we can understand our customer’s problems and provide them with the best solutions. The terms and phrases they search reflect their needs questions and buying intent.

The main goal of keyword research is to drive Targeted traffic on our website so, for driving more targeted traffic we need to have effective keyword research. We need to find target-specific queries using keyword research tools that match our targets.

How do you start Keyword research?

There are three major steps to start keyword research they are:

Understanding Target Audience: To start keyword research, you need to know your business’s target audience. Understanding your target audience can easily help you find their interest and search queries. To find the search queries, you can use keyword research tools such as answering the public. By using this keyword research tool, you can easily find the public overview of your business, and from there, you can extract keywords and queries to do deep keyword research.

Identifying low competition opportunities: After extraction of keywords you need to find the best and most relevant keywords which have low competition and less keyword difficulty. By choosing such keywords you can easily rank on search engine result pages. targeting less competitive keywords makes it easier to rank especially for the smaller and new website. You can use  SEMrush and Ahrefs keyword research tools to find the keyword difficulty and search volume of the keyword.

keyword optimization: According to the above two steps optimize your keyword based on your content. Use the keyword more naturally in your content. Do not stuff keywords in your content. Select the best keyword as your primary keyword and use it efficiently in the content.

Here are the Free Keyword Research Tools?

• WordStream
• Keywordtool.io
• Answer the public
• meetglimpse.com
• Google Keyword Planner
• SEMrush
• Ahrefs
• Google Trends
• Moz Keyword Explorer
• Keyword Surfer

Also Know: Free Logo Makers Online